Wisconsin Payday & Title Loan Laws

Wisconsin permits payday lending under a state licensing framework.

Payday loan rules in Wisconsin

Payday lending statusPermitted
Maximum payday amountAggregate ≤$1,500 or 35% gross monthly income
Payday fee / APRNo cap before maturity; 2.75%/mo after maturity
Rollover rule1 rollover allowed
Cooling-off periodNot confirmed
Small-loan usury capNo cap except unconscionability - Wis. Stat. 138.09 (NCLC 2025)

Car title loan rules in Wisconsin

Car title loan statusPermitted
Title loan max APRNot confirmed

What this means for borrowers in Wisconsin

In Wisconsin, a payday loan is capped at Aggregate ≤$1,500 or 35% gross monthly income, with a maximum cost of No cap before maturity; 2.75%/mo after maturity. Because these loans carry very high effective annual rates, compare a lower-cost installment loan or a credit-union alternative first. Always confirm a lender's license and read the full cost of borrowing before signing, and use our qualification checker to see what you may be eligible for.

Regulatory notes: Wis. Stat. 138.14, 90-day max term noted by tracker

Source: NCSL + NCLC 2025 APR Report

Not legal advice. Regulations change and can be interpreted differently. Verify current rules with the Wisconsin regulator or a licensed attorney before acting.

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Frequently asked questions

Are payday loans legal in Wisconsin?

Wisconsin permits payday lending under a state licensing framework.

What is the maximum payday loan in Wisconsin?

The maximum payday loan amount is Aggregate ≤$1,500 or 35% gross monthly income.

How much can a payday lender charge in Wisconsin?

The maximum fee or rate is No cap before maturity; 2.75%/mo after maturity.